“For women in their 20s, a good cleanser is essential,” says Dr Tiina Meder, dermatologist and founder of Meder Beauty Science. In fact, she goes as far as to say that it’s the most important skincare product of this decade. So if you buy just one skincare product, make it a cleanser.

As I’ve experienced personally, many women in their 20s find themselves living in overly polluted cities with a hectic lifestyle and skin that produces excess sebum. “As a result, it’s crucial that the skin is cleansed of makeup, dirt, dead skin cells, excess oil and other pollutants,” Meder tells me. “The cleanser of choice must be gentle and effective whilst also helping to restore the natural skin barrier and provide a calming effect.”

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